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Does your site contain content that does not violate the law?

Have you ever wondered if your website is completely legal and contains content that does not violate the law? What really makes the project violate someone`s rights? How to avoid court and other unpleasant situations that give us a lot of stress? Below I will try to describe the main issues with the ownership of photos, videos and content, and the ways in which they can be avoided.

1. Photos

Often a website contains pictures or graphics. Some are small icons, other times full-sized photographs that fill the whole browser window. In the past the photos were mainly downloaded from google and using them wasn`t illegal. It was many years ago when the Internet just started to come to life. Nowadays, the use of each image is linked with possession of copyrights acquired by way of purchase or use of materials on the basis of fair use. For example: The right of quotation while writing an article but it is necessary to give the source and the author. There are also free photo sharing websites, but their collections are not attractive and it does not look professional when all the companies in the same industry use the same images.

The best solution (and the one recommended by us) is to have your own photo session and get your own images. This solution has many advantages, especially as your our images will be unique and no one will be able to copy them. The second thing is the ability to show them to your client, demonstrating what the company has to offer. The values of the company and products in create a feeling of how they would be used. Another advantage is that you are portraying your company image. By showing pictures of our team, products and our company we demonstrate professionalism and create an association with individuals, rather than hiding behind the logo, which - a lot of companies do. Nowadays, the most important method for reaching the client is personalization, associating a company with real people rather than stock images. The more we show our true face, the easier it will be for our customers to get to know us and trust us.
There is also an option to use the purchased photos. In Extreme Coding we use paid services that offer photographs taken by professional photographers during a photo shoot. We buy copyrights to these photos so we can be the only owner of them. This is the most comfortable and safe solution and does not expose us to any legal consequences.


2. Cookies and Privacy Policy

Constant changes in the law, including in particular Telecommunications Law and the protection of personal data law, puts more obligations on the owners of Internet services. Thanks to these regulations the requirements of users in terms of professional website content grows. In other words, by viewing the site and agreeing to the 'cookies' policy, we accept the information to be collected by the service. The site also remembers our preferences in the files stored on our hard drives. Almost everyone accepts it every day, we don’t want to see another ‘cookie’ bar popping up. Cookie Policies are a legal requirement that we must accept and it must be on every site, as well as the rules that describe the information collected about users (most often formulated in the privacy policy).

3. Terms & conditions

Sites in which goods or services are sold are required to have terms of conditions, supplies, guarantees and other points directly related to the transactions. It guarantees clear information to the buyer and, in the event of a dispute, the security of the site owner. The regulations should contain all information about, service usage, payments, delivery dates and other related transactions. Must be individually tailored to the type of business. It is extremely important that the regulations do not contain Abusive Contract Terms. Currently, almost one fourth of abusive clauses registered in the Register of Prohibited Clauses kept by The Office of Competition and Consumer Protection are fines for internet sales. Penalties related to the use of such records are not only financial but also cause a loss of credibility in the eyes of customers.

The best way to prepare your rules is to have a lawyer who specializes in this. This is not expensive but will a guarantee that the regulations are prepared in accordance with applicable laws and keep the website owner safe.

4. Texts on the page

Posting content on your site that is directly copied from other sites is illegal. The text on a website is comparable to a book. Each individual text is copyrighted and use of it on third party site can cause both financial and criminal penalties. The author may demand its removal, payment for the use of content, the publication of a relevant statement and a notice to the prosecutor’s office. In fact, the creator of the content that we copied can claim their removal from us and compensation for its use. The costs of proceedings are usually several times higher than the actual value of the copied articles. Of course, with the author's consent, you can place an article on the page along with a link to the original page. But copying content is not just the law - it's also SEO. Google finds duplicate content and automatically lowers our site ranking, making positioning much more difficult. In summary, copying content without the permission of copyright holders is punishable and has a negative impact on our search results. Take the time and prepare the content yourself or outsource it to a copywriter. The content that we write will not only be unique, but also they will be valuable for our client. Nowadays, when we have so much access to information, clients are looking for high quality information that answers their questions. We can easily stand out from the competition by not copying the text from others, but by creating our own, unique and valuable information.

5. Copying the appearance of another page

In theory, each site can be copied and 'used' as its own, under another domain and with another logo. But is it a crime? Yes, in the light of the law it is.  All graphics created are subject to legal protection. But can the agency that created the contract use the template again in another project without the knowledge of the contracting authority? Yes, if the copyright was not transferred to the client, for example, through the relevant clause in the contract. Remember to sign the appropriate copyright transfer agreement while receiving a graphic from the agency.

Another issue is the ethics of project management - even without such transfer, a respected agency simply does not do so. When signing a service agreement with an agency, you should seek legal advice and make sure that it contains all the necessary clauses to safeguard our interests, especially preventing third-party copyright infringement of our service.

In summary, every website available on the web should contain individual content, a photo-based design, and an individual graphic template (except for mass-marketed templates). You must have a privacy policy and information about cookies.

Extreme Coding adheres to the above principles, and if legal uncertainties arise, then we can get help from experienced lawyers to support you. In addition, we work with a law firm that can perform a professional legal audit of a service that guarantees the owner's safety. A Certificate of Legality is issued which can be placed on the website. This shows the visitor the legal place, in accordance with the applicable regulations.

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We are modern miners.
Digging very deeply. In a code and in the pixels.

"Every web project can be interesting, a large project may require special skills. An interesting project is the one from which, together with the customer are satisfacted"

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